Thousands of business owners and investors across the country have a pressing need for a small-balance commercial mortgage. If your client requires a loan to either purchase or refinance their commercial property, it’s your job to find a lender that can provide the best solution in the shortest time frame.
Commercial borrowers have specific needs that must be correctly identified and matched to the right mortgage program. Some of these needs are easier to address than others.
Many borrowers, including different types of self-employed professionals and entrepreneurs, struggle to provide tax returns that accurately reflect their income. Unfortunately, most traditional lenders require this information. If you have a client facing this type of situation, you’ll need to find a different solution to secure the funding they need.
To prove my point, read the two stories below from borrowers with very different needs. Believe it or not, the same program could help each borrower get the funding they need.
Have you ever heard a marketing expert talk about the importance of “getting your name out there?” In the commercial mortgage industry, effectively broadcasting your ability to close commercial loans can only be accomplished through the adoption of a multi-pronged marketing strategy.
Focusing your efforts on the following 7 channels can help you increase small-balance commercial production by connecting you with potential clients and new referral sources.
